Mentos:
Raccoon Recycling Force
In the year 2022 most people still don’t recycle. That’s pretty dumb.
What’s even dumber is training raccoons to pick up the slack.
AdAge named this campaign one The Purpose Marketing Hits of 2022 and the pilot program was picked up everywhere from LA Weekly to Recycling Product News.
CREDITS:
AGENCY: Highdive
CCO: Chad Broude
CD: Alex Zamiar
CD: Jonathan Richman
CD: Katie Bero, Brian Culp
PRODUCER: Kent Smith
HEAD OF PRODUCTION: Jen Passaniti