CLIENT: Optimum Cable and Internet

PROJECT: Your Content & You


We looked around the communications category and kept seeing the same thing: anthemic commercials where
the company’s workers or customers drone to camera about how great the service is. So, for Optimum, we wanted
to flip that tired technique on its head by showcasing testimonials from someone else entirely: the actual content
that Optimum delivers. After all, that content needs great service, too.

CREDITS
CCO: Joe Alexander
ECD: James Robinson
GCD: John Fulbrook
CD: Trent Patterson
ACD / Art Director: Alex Zamiar
ACD/ Writer: Jonathan Richman
EP: John McAdorey
PRODUCTION COMPANY: Tool of NA
DIRECTOR: Benji Weinstein 
DITOR: John Dingfield