CLIENT: Optimum Cable and Internet
PROJECT: Your Content & You
We looked around the communications category and kept seeing the same thing: anthemic commercials where
the company’s workers or customers drone to camera about how great the service is. So, for Optimum, we wanted
to flip that tired technique on its head by showcasing testimonials from someone else entirely: the actual content
that Optimum delivers. After all, that content needs great service, too.