CLIENT: TIMBERLAND PRO
PROJECT: STOP THE EXCUSES
Ads in the very crowded work boot category are all about being tough and manly… and it all blends together.
Luckily we had a great client who understood the importance of doing something different, especially as a newcomer.
Working off the insight, “When your feet hurt, your work suffers,” we created a campaign that explores what happens
when workers have to deal with their mistakes.
What started as an assignment for one 30-second commercial became multiple films and the biggest social program
ever done by the brand.
The early results: during the week after launch the brand saw a 27% lift in website pages viewed and a 17% increase in revenue.
As seen in AdWeek and as Editor’s Pick on Creativity.
Workplace Safety Posters
We created these posters and gave them away to Timberland PRO’s social followers.
We created social posts that followers could actually re-use and send to their bosses as joke excuses of their own.