CLIENT: TIMBERLAND PRO

PROJECT: STOP THE EXCUSES

Ads in the very crowded work boot category are all about being tough and manly… and it all blends together.
Luckily we had a great client who understood the importance of doing something different, especially as a newcomer. 

Working off the insight, “When your feet hurt, your work suffers,” we created a campaign that explores what happens
when workers have to deal with their mistakes.

What started as an assignment for one 30-second commercial became multiple films and the biggest social program
ever done by the brand.

The early results: during the week after launch the brand saw a 27% lift in website pages viewed and a 17% increase in revenue.

As seen in AdWeek and as Editor’s Pick on Creativity.

Workplace Safety Posters

We created these posters and gave them away to Timberland PRO’s social followers.

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Social Posts

We created social posts that followers could actually re-use and send to their bosses as joke excuses of their own.

CREDITS
CCO: Joe Alexander
CD: Trent Patterson
ACD / Art Director: Alex Zamiar
ACD/ Writer: Jonathan Richman
EXECUTIVE PRODUCER: Christina Cairo
EXECUTIVE PRODUCER: John McAdorey
PRODUCER: Coleman Sweeney
PRODUCTION COMPANY: Tool
DIRECTOR: Benji Weinstein
EDITORIAL HOUSE: Beast
EDITOR: John Dingfield
MUSIC HOUSE: Overcoast
COLOR: Company 3
COLORIST: Tyler Roth
EFFECTS: Method