A “Choose Your Own Adventure” website that demonstrated the freedom of choice at KFC’s Flavor Station.
While a lot of “Choose Your Own Adventure” websites have been created in recent years, we created this site in 2005 —
before most of those other sites existed and before anyone really even knew what YouTube was. We even hid some
easter eggs in the video, like the ability to call a friend from the website with a mad-lib style voice message — which
was a big deal at the time. And, we pulled it all off for a very low budget, which explains why we had to shoot it in the
FCB offices on a weekend and had to double as ninjas in one of the climactic scenes (don’t tell SAG). Even though it looks
a little dated now, we are still quite proud of this site, and it wound up winning a cool-looking Webby Award.