CLIENT: HANES

PROJECT: SMELLFIE

Hanes launched a new line of shirts, underwear and socks that repel bacteria so you won't smell.
After upwards of six rounds of testing we made this campaign.  
Now those who check their pits to check if they smell can have the confidence to end this thing we call a smellfie.

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CCO: Joe Alexander
GCD: Danny Robinson
CD: Matt Davis
ACD/Art Director: Alex Zamiar
ACD/Copywriter: Jonathan Richman
EP: Letitia Jacobs
Producer: Holly Flaisher
Production Company: Pulse Films
Director: Martin Kalina
Editorial House: Beast Editorial
Editor: John Dingfield