CLIENT: BENJAMIN MOORE

PROJECT: “PROUDLY PARTICULAR” INTERNATIONAL CAMPAIGN

In our eyes, the best advertising is the stuff that makes a brand’s best qualities seem even better. For Benjamin Moore —
a premium paint with a high price tag — it became clear to us and our team of strategists that the brand’s best quality is their
hell-bent desire to always do it right. We brought that ethos to life with a campaign that turns being particular into a source
of pride rather than scorn.

 

PRINT

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TV CREDITS:
ECD: Jerry Hoak
GCD: Jordi Martinez
CD/ART DIRECTOR: Alex Zamiar
CD/WRITER: Jonathan Richman
CONTENT PRODUCER: Brian Fox
JUNIOR CONTENT PRODUCER: Arielle Blais
SVP GROUP PLANNING DIRECTOR: Matt Mattox
VP GROUP ACCOUNT DIRECTOR: Allison Oxenreiter
ACCOUNT SUPERVISOR: Hill Shore
ACCOUNT EXECUTIVE: Mary Anne Kavjian

 

PRINT CREDITS:
ECD: Jerry Hoak
GCD: Jordi Martinez
CD: Alex Zamiar
CD: Jonathan Richman
ART DIRECTOR: Raiven Delisle
COPYWRITER: Jeff Dunn
PRINT PRODUCER: Jamie Dollins
SVP GROUP PLANNING DIRECTOR: Matt Mattox
VP GROUP ACCOUNT DIRECTOR: Allison Oxenreiter
ACCOUNT SUPERVISOR: Hill Shore
ACCOUNT EXECUTIVE: Mary Anne Kavjian